This article investigates the publishing background, characteristics, and discourses about women seen in the commercial women’s magazine Women and Family (Fujin to Katei), which began publication in colonial Taiwan in late 1919. This study focuses on such aspects of the magazine as media and as commodity, as well as on the influence that the social connections and networks of the publishers and writers had on the magazine. This reveals the norms and expectations applied to colonial women by the intertwining forces of colonial rule, the changing times, and the publishing industry. While Women and Family was published during the era of “women’s awakening,” it also had a close relationship with the steady growth of exported Japanese women’s magazines to the colony. Influenced by the trends of the post-World War I era, the magazine was full of words like “equality,” “reform, “awakening,” and like, but their meanings varied. A small number of Japanese male journalists and female writers in Taiwan and women’s rights supporters in mainland Japan criticized the Japanese family system and promoted women’s socialization in the magazine. However, government educators upheld the norm of “wise wife and good mother,” directly countering the rise of the “new woman.” Readers also contributed to the magazine, adding some choruses and variations to Women and Family. On the one hand, their remarks repeated the arguments and views put forth by the magazine, while at the same time they also revealed the goals and movements of women themselves in this new age. As the first women’s commercial magazine started in the colony, Women and Family illustrates the interweaving of women, society, and nation, revolving around women’s rights in the 1920’s, and highlights the roles of Japanese intellectuals in Taiwan, government education circles, and the small number of literate Japanese women.